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"Baby boomers surpass younger age groups as the highest spenders on technology, according to a study by Forrester Research. Boomers are also as likely as younger generations to own consumer electronics, and while they lag behind in adapting technology, they are catching up on the Internet. By 2010, boomers made up 34% of the online population, up from 28% in 2000." Advertising Age "Marketers should heed the aging population of baby boomers -- now at 78 million -- and the expansive buying power they hold over consumer products, writes David Bohan. Making up 38.5% of all consumer spending, baby boomers are more likely to have Internet access and watch more online videos. Plus, AARP expects the 65-and-older market to grow twice as fast as 18- to 49-year-olds, making boomers an extremely important demographic for marketers to watch." The Tennessean (Nashville),
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Previous Clients include:
"Advertising with Minniepauz.com has been the best move I have made for my business. I had a remarkable increase in sales and in visits to my website as soon as the newsletter came out. The humor, the fun, the women sharing their experiences- there is no better way to generate sales than by establishing a sense of community like you do! Thank you for allowing me to be part of it all."
Melissa France, ME Cosmeceuticals
"My statistics are currently proving what my intuitive sense was -- that advertising with you works..."
Elizabeth Kelly, Owner, Serene Comfort Your One Stop Shop for Menopause Friendly Sleepwear!
"Advertising with Minnie Pauz® has been an effective and fun way to reach our target audience of
women baby boomers." Web Ad.vantage, Inc
"Minnie Pauz delivers a unique blend of humor and knowledge that attracts a large, loyal base of women who are actively seeking information along with inspiration. Minnie Pauz® has been one of the most effective ways to get our message out to the right women." Craig Kitamura, Effisoy
I did see a large increase in visits on the day you sent the newsletter and a few days after. I also saw an increase in sales so I definately am looking forward to seeing the response after the next newsletter.
Amy sollars, Crazy Lady Candy Company
Is your marketing strategy missing the bus?
Humor + Women + Advertising = Success ![]()
Just a few reasons to partner with Minnie Pauz through Your company can benefit from Minnie Pauz's
popularity on the social networks!
The demand for menopause-related products and services is increasing as boomers take their health into their own hands. "Minnie Pauz" is becoming as important in the world of women's health as Smokey the Bear was to Forest Fire Prevention. Healthcare professionals and companies love having a new approach to reaching the millions of women who are experiencing the "change". The competition to get the attention of the huge babyboomer (menopausal) market is intense, and Minnie Pauz is positioned to help change the look and RESULTS of healthcare marketing and advertising.
But, there's more! If you are a company who targets women 35-65, Minnie Pauz is the perfect character to promote your brand to your market.
Support groups, spas, diet and exercise plans, books and videos are emerging markets built around menopausal women. Natural supplements and soy products in lieu of controversial hormone replacement therapy are also popular. Advertising and sponsorship opportunities on MinniePauz.com offer great value for your advertising dollar! We have top listing (usually within the top 10) in all major search engines for specialty keywords like menopause humor and cartoons.
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DEMOGRAPHICS
Our audience is made up of not only women who are actively seeking to improve themselves and
their lives, but also medical professionals who are working to close the communication gap with
this unique generation as they experience the many sensitive issues of the aging process.
Minnie Pauz’s approach in reaching this audience is revolutionary
--Over 9,500 opt-in subscribers--
MinniePauz.com demographics
AGE
40-49........................41.43%
50-59........................33.57%
GENDER
Female......................92.58%
MARITAL STATUS
Married......................57.05%
One of the most important issues is how long visitors remain on a website (or page).
We experience over 180,000 page views each month with an average time of
1-5 minutes being spent by 44.5% of visitors to our site.
22% spend 6-10 min. viewing the site
Opportunities | Benefits |
Promotional Material Calendars Educational Brochures Premium Gifts Prescription pads/notepads |
Have your company name and logo imprinted on Minnie Pauz products to give as gifts to your customers, keeping your name fresh in their minds |
Product Representation Health Products Hair removal products Clothing Computers |
Use "Minnie's" popularity to get their attention for your products! It's a totally different and completely non-threatening advertising approach. |
Exclusive Contract | Reserve "Minnie Pauz" for your product or campaign ALONE! (in your product category) |
Public Service Campaigns Gov. Health Programs International Orgs Non-Profit Orgs |
More effective than "Smokey the Bear" used to be for fire prevention! Your program or campaign will be INSTANTLY recognized and remembered. TV commercials, training materials, videos. Look at what "Snoopy" has done for Met Life! |
Ad Campaigns | You can stand out from the crowd! Design an entire campaign around this character. |
Personal Appearances Medical Conferences National Tour Women's Health Fairs Autograph Sessions |
Book "Minnie Pauz" at least 3 mo. in advance! |
Licensing Health products Greeting cards Giftware |
So many products that are being used and desired by midlife females! You can join in with this HOT new property! |
Healthcare Illustration Publications Textbooks Slide presentations Animated training videos |
Humorous illustrations always make information more enjoyable. |
Publications Newsletters Magazines Books Websites |
A great addition to any publication! Readers will look forward to the "next" cartoon appearing in your pages! Minnie Pauz illustrations can also help sell your book! |
Sponsorship Website Newsletter Special Events |
Private and Corporate sponsorship available. |
Advertising Website Newsletter |
Viewers depend on Minnie's recommendations for sites and products. Your ad appears over 12,000 email boxes at least once a month. See demographics and traffic* above for further info. |